By Andrea Carson, University of Melbourne After 159 and 172 years respectively, the broadsheet tradition has ended for the weekday editions of The Age and Sydney Morning Herald (SMH). Today, both these Fairfax Media mastheads became tabloid-sized newspapers for the first time. The question is: does size matter in terms of editorial content? Will we, […]
The rapid graying of the newspaper audience has huge and unpleasant implications for publishers.
It illustrates the opportunities and challenges facing a newspaper industry that is undergoing a period of dramatic upheaval, brought about by rapid technological change, exacerbated by the current difficult macro-economic environment.
Fairfax itself, however, has said that it studied the break-up options intensively, with considerable external advice, and concluded that it would be value-destructive because it would reduce the group’s ability to bundle brands and platforms and offer cross-media solutions to advertisers and would also generate significant costs and dis-synergies.