It illustrates the opportunities and challenges facing a newspaper industry that is undergoing a period of dramatic upheaval, brought about by rapid technological change, exacerbated by the current difficult macro-economic environment.
The Age Digital Editions as a continuation of the Fairfax Newspaper Project has been a remarkable project in many ways. This post revisits some of the Digital Editions major milestones throughout the incredibly long lifecycle of this project up to the latest iteration as iPad editions.
The keys to success lie in the monetization strategy and the quality of the content.
What are the current industry trends? What is industry best practice? Is your current solution currently the best technology out there? Is it proven? Is it up to date? Is it the best value proposition? Is the product delivering to its intended target market? What are the alternatives?