Don’t expect the iPad to revamp your business just yet. via A Reality Check For Magazine Sales On the iPad – Matt Kinsman – Blogs emedia and Technology @ FolioMag.com.
“Magazines, The Power of Print” The annual number of paid subscriptions is nearly 300 millions. Magazine Ad recall has increased by 13% over the last four years. Adults 18-34 read more issues than adults 35 and older. The average reader spends 43 minutes reading each issue. Readership has actually grown over the last 5 years.