Can Apple duplicate the big-bigger-biggest success it enjoyed with the iPod and later the iPhone?
The power of print. This video describes an interesting new format – Print. For the digital native generation, print is a paper representation of what you see on your screen.
What does the future hold for publishing? This video has an inspiring twist about halfway through.
Some words of wisdom from the late great Steve Jobs. “I think this is the start of something really big. Sometimes that first step is the hardest one, and we’ve just taken it.” – Steve Jobs
“Magazines, The Power of Print” The annual number of paid subscriptions is nearly 300 millions. Magazine Ad recall has increased by 13% over the last four years. Adults 18-34 read more issues than adults 35 and older. The average reader spends 43 minutes reading each issue. Readership has actually grown over the last 5 years.
The release of Apple’s iPad and thousands of iPhone apps is forcing Australian publishers to quickly develop their publishing strategies to stay in the burgeoning market.
What are the current industry trends? What is industry best practice? Is your current solution currently the best technology out there? Is it proven? Is it up to date? Is it the best value proposition? Is the product delivering to its intended target market? What are the alternatives?