The rapid graying of the newspaper audience has huge and unpleasant implications for publishers.
Fairfax itself, however, has said that it studied the break-up options intensively, with considerable external advice, and concluded that it would be value-destructive because it would reduce the group’s ability to bundle brands and platforms and offer cross-media solutions to advertisers and would also generate significant costs and dis-synergies.
“Magazines, The Power of Print” The annual number of paid subscriptions is nearly 300 millions. Magazine Ad recall has increased by 13% over the last four years. Adults 18-34 read more issues than adults 35 and older. The average reader spends 43 minutes reading each issue. Readership has actually grown over the last 5 years.