It illustrates the opportunities and challenges facing a newspaper industry that is undergoing a period of dramatic upheaval, brought about by rapid technological change, exacerbated by the current difficult macro-economic environment.
The Guardian is Nr 3 in worldwide online audience.
In the last ten years, the Guardian has moved from being the ninth most read newspaper in Great Britain to an online presence that makes it the third most read newspaper website in the world. Over the same period, print circulation has declined inexorably and, with it, print advertising revenues; this trend will continue.